When Skyzer Technologies separated from their New Zealand business of the same name, they wanted to differentiate themselves with a new brand and logo design. Partnering with Pounce, Skyzer Technologies Australia were able to utilise our full-service marketing agency capability to refresh their brand design and visual identity, while maintaining their brand name and associated trust and recognition.
The main challenges
Kicking off with a rapid discovery session, we mapped Skyzer’s main challenges:
- They could not risk losing their customer brand loyalty and trust by changing the business name but still needed to differentiate themselves
- Their website needed to offer a richer experience where customers could learn about the business and their service capabilities
Having to stay as close to their original branding as possible to retain customer recognition, we expanded our design considerations to include their content guidelines to ensure we stayed on-brand with tone and style.
Skyzer needed to connect directly with their customers in ways that fostered familiarity, and delivered value and relevancy. This required multiple considerations including: new logo, tone of voice, content focus areas and the website layout and design.
While appearing a tough ask, as we worked with Skyzer to further refine their must-haves and key messages, the solutions were far less complex.
Our team delivered a refreshed logo design that retained the brand’s recognisable elements.
When Skyzer saw the initial brochureware styled website designs, they were excited by the inviting layouts and intuitive navigation.
We showed Skyzer how they could leverage the flexible layout to deliver great user experiences and present information in fresh, modern and simple ways, ensuring they were comfortable with the designs and confident to manage the maintenance and updates of information themselves.
Showcasing examples of the newly simplified content next to Skyzer’s older, current-state content, drove home the value of uncluttered content over complex content for website visitors.
Once complete, the new website featured improved functionality and performance, creating a more positive user experience for both the internal stakeholders and their external customers.
Another happy client
In the end, Skyzer’s customers were able to enjoy an engaging, dynamic user experience. The final result for the business was a custom built, responsive website on WordPress CMS utilising Advanced Custom Fields (ACF) to construct the accompanying components.
- The site could be fully optimised to showcase Skyzer’s wide range of offerings and brand
- The functionality supported customer actions and provided a smooth user experience
- The design was visually engaging and easily navigable. It also boasted a super fast load time of two seconds
