New messaging, a new website and an event strategy helped this client grow its portfolio and become Monday.com Partner of the Year.
Work Perfect needed branding that worked perfectly.
With clients across Australia and New Zealand, Work Perfect needed to clarify their brand position in the market to increase reach and better communicate their value and capability to prospective customers.
The company also needed to improve its targeting as well, ensuring their content and messaging not only reached their priority audiences but also resonated with them.
Reach and resonating
Before we could address the brand’s tone of voice, key messages and value proposition, we first had to gain a deep understanding of Work Perfect’s goals, offerings and capabilities.
Having mapped the appropriate buyer journeys, we were able to refresh the website to optimise UI/UX interactions and create a much more seamless user experience.
We also created high-quality, engaging content to resonate with the target audience – capturing attention, reintroducing the brand to the market and nurturing interest towards Work Perfect’s offerings.
To relaunch the brand into the market, we developed a virtual event strategy, including the theme and concept.
Once approved, Pounce managed the event from end-to-end.
- All email comms: invitations, reminders, follow-up and nurture messaging.
- Onsite event support
- Video capture of the event to be reused as ‘snackable’ content for the website, social media and future email campaigns.
