Boost your ROI with the heroes of Australian performance marketing, delivering real results from paid, programmatic, and conversion optimisation excellence.
Performance-enhanced marketing heroes
The heroes and heroines of marketing are never who you expect, but they work for you when they’re trusted with the right mission. They wear the same look as everyone else, and a disguise so you’d never know them on the street, but they work tirelessly to ensure marketing results are super, just like the superheroes they are.
They are the performance marketing heroes of today, and they have goals, signals, and names. They run smarter campaigns with measurable results, all in the name of your brand and message with one goal: making every dollar work harder.
To call on them, you just have to know what you want, and what you need them for. Ads, conversions, performance and the lot. They’re ready and waiting.
Dr. Paid Search, the arch-nemesis of SEO
Not strictly a bad guy, Dr. Paid Search is the arch-nemesis of those geeks working in the SEO department. He wields a different weapon, albeit one that’s often misunderstood.
While SEO is there to improve your ranking with organic searches, Paid Search knows all too well that gaining ranking can take time, and he has a shortcut or two. Armed with the right Ad Words and search ads for Google and Bing, Paid Search can hit a goal faster than the organic teams ever could. It’s an attack designed to reach high-intent audiences with targeted messaging and constant optimisation.
It’s a different type of mission, but it’s an important one, helping you cut through and convert faster. It’s something only Paid Search can handle. And since he’s a doctor, he knows how to get it done.
Captain Automatic Programmatic
Taking on marketing is a hero to many on the team: Automatic Programmatic (that’s Captain Automatic Programmatic to you, good citizen).
The best programmatic is automatic because like DCO, it can properly think of how those ads would be best placed. Much like how Superman will save people from a burning building before he runs back to file a story at the paper, Captain Automatic Programmatic knows the best ads for what people are viewing, browsing, searching, and connecting with. It’s marketing automation at its best. Their best.
His delivery is ready for any browser and app and tab in the immediate vicinity, and he’ll get the job done. The Captain’s skills mean your ads and words will make their way to the right place, joining the dots and completing the mission.
The Conversion Optimiser
Getting users and buyers to the right location is the job of part of the team, but there’s one performance marketing hero who knows how to keep people on the journey: The Conversion Optimiser! (She has her own theme song and a fan club, too.)
Conversion optimisation is an area not every understands, but she sure does. Reading a webpage, watching the analytics as mice are moved around, and determine how to improve things so people click. Her job is unique, and she is perfectly placed to get it done.
The Social Media Avenger
The heroes of marketing couldn’t make a dent on today’s marketplace without a little help from the socialite of the team. Social media may not be everyone’s forte, but for the Social Media Avenger, no social network is too big or too toxic.
Social media marketing sees this expert scrolling through the necessary destinations – from Meta to LinkedIn to TikTok and YouTube – crafting paid social media campaigns so people don’t just scroll on, but stops them in their tracks.
Scrolling for the right influencers to market to, and finding the messages and an audience and a doomscroll or two worth advertising on, the Social Media Avenger and her team nails the brief to cheers from the crowd, increasing engagement and ROI in the process.
The Funnel Whisperer
Behind the scenes of every journey is one of Pounce’s superheroes of performance marketing: The Funnel Whisperer. You’ll never see her, but she’s definitely there lurking, watching, pinpointing every data point to ensure every automation and click does what it needs to.
Her superpowers? Building workflows that save your team while scaling results, and delivering lead nurture sequences, perfectly timed messages, and trigger-based automations that work. That really work.
Commander Clarity
Every team has its back to base specialist that always knows what’s going on. For the performance marketing superheroes, that’s Commander Clarity. She’s an expert in dashboard, analytics, and building out systems to discovery what’s really working and what isn’t.
Like radar and heat-seeking targeting, Clarity in Performance Marketing is all about delivering quality leads, drop-off points, bounce rates, and delivering a return on ad spend, or as she likes to say: “ROAS”.
A real-life Batcave
Like all supers, the heroes of performance marketing have a base and headquarters they call home with all the prerequisites they could possibly need to do their job. Comfy chairs. Big screens. Endless coffee.
They also have enough research to drive the right results. Being a data driven group of superheroes means being powered by data analytics and data insights, making sure growth is possible and conversions achievable.
We have the technology. We have the capability for the best marketing superheroes. We can make them better than any other. Better. Faster. Stronger. And highly caffeinated, too.
Powered by an Australian performance marketing agency
The Avengers are powered by SHIELD, Superman by the Justice League, and your team of Australian performance marketers will be powered by Pounce, one of the leaders in this space.
From digital media to pay per click to media buying and streaming platforms, we’ve been covering performance marketing and digital ad spend for close to ten years now, delivering wins with a smile and a cheeky grin, sometimes at the expense of the competition.*
*Almost always at the expense of the competition. But you’ll be roaring with laughter with us, so it’s all good.